Monday, March 02, 2015
Financial planners find that they need to target-market retirement services by ethnicity and gender
As employers move away from defined benefit plans and hire companies to help associates manage their own 401(k)’s, some financial consultants are tailoring their messages to specific classes of clients, especially for female clients and those with Latino background.
That’s the thrust of a New York Times story Feb. 20 by Tara Siegel Barnard in the “Your Money” column in the New York Times, link here.
Investment advisors found that the multi-generational sensitivities of some ethnic groups meant that advisors had to tailor their pitches differently.
This is not something I would have been happy doing,